Promo products are a great way of increasing brand awareness. It is a great way to increase brand recognition and employee loyalty, as 85% of consumers will recall your company. What makes these products so successful? They’re cost-effective, too. A promotional product can also help you gain new customers.
85% of consumers remember promotional products
Almost everyone in America owns at most one item of promotional merchandise. According to a survey conducted by Sage Marketing, 85% of consumers remember brands and products that are given to them by advertisers. A Sage Marketing study found that recipients of these items retain the brand or product name for at least one year. A majority of respondents indicated that they would do business in the future with the company that provided the item. A mug can be used to deliver up 850 impressions at a cost of $0.004 per impression.
Generally, promo products generate the most impressions. These products could include T-shirts and bags as well as headwear. It is important to note that promotional products generate more than five million impressions. According to the same study, the likelihood of recalling a promotional product is 85%. Additionally, consumers can recall the brand name of an advertiser for up to 24 months. As a result, promotional products can generate 500% more referrals from satisfied customers.
They increase brand awareness
If you want to build brand awareness, promotional products are an excellent choice. Not only do they increase awareness, but consumers can even lend them out to others to spread the word. Consumers will continue to see your brand and messages as long as they are useful and durable. Additionally, many products can be passed on to others and remain in the possession of the consumer for many years.
Although it is difficult to measure brand awareness, it is crucial for your business’ success and your overall marketing goals. Consumers today research brands before they make a purchase. Consumers are more likely to be familiar with a brand than they are to form a relationship. Increased brand awareness will increase the likelihood of repeat purchases. This loyalty will keep your brand top-of-mind with consumers, increasing your sales.
They encourage loyalty from employees
Employee loyalty can be fostered by providing branded products to your employees. It shows you value them as a valuable part of the organization. It also creates a more positive workplace culture and can foster innovation and leadership skills. A good business culture is more than attractive office spaces and high remuneration. It is all about making your employees feel appreciated, and when they feel that way, they’re more productive and committed.
They are also cost-effective
Promotional products offer the highest return on investment (ROI) when compared to other marketing methods. Because they cost less to produce the same number items, promotional products offer a low cost per impression. Newspaper ads, magazine ads, and television commercials all have higher prices. And the cost of internet ads and spot radio advertising is nearly the same. That means that small businesses can easily fit the cost of logo-ed products into their marketing budgets and expect a high ROI.
Compared to print ads, promotional products are also effective because they last long. People generally keep promo products for about 8 months, and they pass them down to friends and family. This increased exposure to your brand increases brand awareness. And because the product is useful, it is also cost-effective. You can tailor promotional products for different target markets. You will also get a long-lasting investment due to the excellent quality of the printed logo.